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THE HELP YOU NEED FOR THE BRAND YOU LOVE.

In a perfect world, you’d have an onsite team of marketing experts to ensure your brand’s persona was packed with charm. Garnished with wit. Drizzled over a bed of conversion copywriting tactics.

But this is the real world. And the marketing team is less “a team” and more “you, when you get around to it.”

until now.

You don’t have the time—or the desire—to do a deep dive into the copywriting techniques that turn your audience into the “shut up and take my money” meme. 

So if you’re ready to upgrade your marketing copy and step up to the next level, you’re gonna need some help. 

Your zone of genius?
It's in the day-to-day.

Before I started helping hospitality businesses with their marketing, I spent 13 years on the front lines of the industry—waiting tables, behind the bar, catering weddings, and supporting a restaurant/venue owner as executive assistant.

By 2019, I was ready for a new challenge. And I knew that hospitality people—my people—needed some serious help in the marketing department. 

So I tossed all that hospitality experience into a blender with a DIY copywriting MBA. Now I spend my days uncovering the magic of brands like yours and writing personality-packed copy that gets results.

I'm Kate McDermott.

HEDONIST AT HEART.

WILL DO UNSPEAKABLE THINGS FOR A SLICE OF KEY LIME PIE.

LOVES TO EAT.
(HATES TO COOK.)

Paper planners. Fountain pens. Long books.
Herbal tea. Hot baths. 

Defenestrate. It means to chuck something
(or someone) out a window.

One very sweet husband and one very ornery 6 lb
Yorkshire Terrier.

Half fitness queen (Running! Tennis! Weights!); half feral couch goblin (Blankets! Pretzel chips! The West Wing!).

I spend my
free timE...

Austin, Texas. I’m a sweater weather gal
in a place with 80° Thanksgivings.

I hang my
handbag iN...

MEET KATE
(the CliffsNotes version)

I share my home with...


A Word I
love is...

my favorite things are...

my work is
fueled by...

Black Americanos and Haribo Gummi Bears.
(My dentist is thrilled.)

Black Americanos and Haribo Gummi Bears. (My dentist is thrilled.)

my work is fueled by:  

Defenestrate. It means to chuck something (or someone) out a window.

A word i love is: 

One very sweet husband and one very ornery 6 lb Yorkshire Terrier.

i share my home with:

Half fitness queen (Running! Tennis! Weights!); half feral couch goblin (Blankets! Pretzel chips! The West Wing!)

I spend my free time: 

Austin, Texas. I’m a sweater weather gal in a place with 80° Thanksgivings.

i hang my handbag in: 

Meet Kate

(The CliffsNotes Version)

that make me a lifesaver for people like you.

Anyone can whip up a website and call themselves a copywriter. So I’ve invested lots of time (and lots of $$$) into courses, books, blogs, and more to build my cred and back up the title. 

a very particular set of skills...

I want to help you achieve your goals, but I’m going to have my own ideas (backed by sCiEnCe) about the best way to get you there. That’s what you hire a pro for! 

I’ll bring an outside perspective to your projects that may encourage you to look at your brand in a whole new light. 

Does that mean you’re not allowed to have thoughts and preferences? Of course not! Every bit of copy I write for you includes two rounds of client revisions. I want your feedback and I want you to love your copy. Just keep an open mind, ‘kay?

IF YOU'RE LOOKING FOR A WRITER THAT WILL MARCH WHERE YOU POINT, I MAY NOT BE THE RIGHT FIT.

Order-takers are for coffee shops. 
Not copy shops.

"YOU ARE LITERALLY MY HERO!!!"

I'm not wonder woman but...

Marsha Edmands, Restaurant Consultant