If you want to do what I do, I highly recommend you go straight to Copy School. It's legit copywriting education, and the main reason I have any clue what I'm doing.
This SEO and content tool helps me write high-performing blog posts and web content for my clients. Also has tools for boosting citations in AI search.
Get a free trial with my link.
My email service provider. Keep things simple with the drag-and-drop email builder, or get as complex as you want with segmentation, automations, and advanced analytics.
The darling of the DIY design world. Canva Pro has tons of templates, and lets you build out a brand kit with your fonts and colors for easy social posts and graphics.
Get lawyer-prepared contract templates to cover your ass. Plus important legalese like your website terms and conditions. At a fraction of what you'd pay a lawyer.
Freshbooks is why my CPA once told me "You're so organized." I was riding that high for weeks. Expense tracking, invoicing, proposals. It's all here.
A website builder that lets you truly customize your site. No grid structure, no blocks, and a 100% editable mobile site.
Get your first month free with my link.
This website would look like hot garbage without Tonic. They design gorg website templates for Showit websites, which you'll customize with your brand look.
The Google ecosystem keeps me afloat. I run my business out of Gmail, Google Docs, and Calendar, with honorable mentions for Keep and Forms.
Try it free for 14 days with my link.
It's the command center for everything I do. Every thought, task, home project, chore, gift idea, and hairbrained scheme goes here. Easy to use, and customizable enough without being overwhelming.
The must-have sidekicks that make all this possible.
Highly Recommended
High-quality, lovely to write with, and reasonably priced (for a fountain pen).
I can't tell you way, but this chunky watch ring makes me feel like I'm making it.
A must for working on the go. Mine appears discontinued, but it looks just like this.
Lovely grown-up scents in minimalist amber glass jars.
Vibey background music with cute seasonal animations. Free on YouTube!
My current planner obsession. Beautiful bound books with the perfect crinkly paper.
Getting things done. Setting the mood. We're all about vibes around here.
beyond business
Debunking the wellness industry—one fad diet, health grift, and food panic at a time.
Maintenance Phase
Money psychology and some tough love help couples get their finances back on track.
Money for Couples with Ramit Sethi
Two smart-and-snarky guys dig into the research behind pop culture science books.
If Books Could Kill
A hilarious, joyful romp through David Suchet's Poirot series. A must for any Dame Agatha aficionado.
The Labours of Hercule
No work here, just the pods I love.
fREE DOWNLOAD
Get my simple step-by-step guide packed with techniques I use every day for stronger, reader-focused copy that gets them to smash that BUY button.
(Oh, and it's free.)