digital download
Boring "About" page? I got you.
You’re in your DIY era when it comes to writing web copy. But your About page has all the pep of last week’s decaf.
No surprise…the About page is notoriously hard to write. How do you decide what to include? Where do you want readers go next? How much should you talk about you and how much should you talk about them?
The answers are all here. Use this guide to write your own About page—no mess, no stress. Just a story that sells.
What's Inside
Easy headline formulas that grab attention fast
Tips for writing reader-focused copy that makes them feel seen
Call-to-action strategies that nudge people toward the next step (like booking a site visit or placing an order)
Extra content ideas to build trust and make hiring or buying from you a no-brainer
Real examples that bring it all to life
A 28-page guide to demystify About pages
While I wrote this content with hospitality brands in mind, you could use it for just about any small business!
This is a digital product. You'll receive an email with a link to the PDF, and you’ll have lifetime access to it.
why I made this
because your most-visited web pages may be the one you've spent the least time on.
The About page is often one of the most-visited pages on your website, outranking nearly everything but the home page.
(On my site, it’s my 6th-most visited page—higher than my portfolio or services.)
Why?
Because people like to work with cool people. They want to know who you are and what you’re about. If your About page leaves them cold—or worse—confused, they’re going to bounce.
But if they think “Damn, I like these folks”...then they’re gonna stick around a little longer. And every extra minute they stay on your site is a step closer to a sale.
Now, you could hire someone like me to write your About page for you (and I’d love to help!).
But that will cost you hundreds of dollars.
Or you can use this guide for just $35 and write a page you’re proud of.
Take a peek inside...
What if you don't like it?
The LCC
“Risk Schmisk” Guarantee
I’m pretty confident this guide will help you write a better About page. But if it doesn’t, I’ll give you a full refund.
Just send your order number to kate@lastcallcopy.com within 7 days of your purchase.
