When Architectural Digest came knocking, husband-and-wife interior design team Adrienne Kane Studio knew it was time to update their web copy. I rewrote their site from top to bottom (guided by interviews and amazing testimonials from a roster of happy clients), so they'd be ready to meet the moment.
ADRIENNE KANE STUDIO
Interior designer website
- Transform their old minimal site to a full buyer journey
- Educate prospects on the difference between a design-only service and their full-service interior design
- Increase inquiries by addressing common concerns and showing the team’s warmth and approachability.
- Luxury can get stuffy, so we worked to find the balance between a high-end service and an approachable voice.
- John and Elise have amazing senses of humor, so it was important to let that shine through!
- Building trust was key, since we're asking folks to spend big money and trust Adrienne Kane with their homes.
Project Brief
Messaging Notes
"There is no doubt that when people visit our new website they feel comfortable allowing us into their homes before they even meet us!"
Said:
John
John McDermott*
Co-Owner, Adrienne Kane Studio
*Name look familiar? Yes, John and Elise are my in-laws. Which made it even more important to get this one right!
Here's what john had to say:
"My wife and I own an interior design business. It's a very personal service, as we work closely with people in their homes. When it came time to redo our website we wanted to highlight that personal aspect.
Kate started by interviewing some of our past clients. Gathering non-biased intel on their experience working with us. Leveraging those conversations she was able to write the copy for our website in a unique and thoughtful way. We learned about the impact we had on our clients lives, something I did not expect going into this process.
Once the copy was drafted, the support continued. Kate got on a number of calls with our web developers. Collaborating with us and them to make sure the copy worked with the over all web design and our requirements. Having that level of support throughout the whole process resulted in a perfect final product.
There is no doubt that when people visit our new website they feel comfortable allowing us into their homes before they even meet us!"
john mcdermott
GET IN TOUCH
I'm delighted!
Every project is different, so let's talk about your one-of-a-kind brand and how we can make it sparkle.
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