Ever heard of lebkuchen? I hadn’t either, but now I’m obsessed with these German Christmas cookies. Owner Sandy Lee whips up batches of spiced chewy heaven from her small-batch bakery in Colorado. We worked together to bring the warmth and joy of Nuremberg Christmas markets to her website content.
Leckerlee
German Christmas cookie Website
- New product descriptions for 2024 holiday tins
- Refresh language for homepage to pull visitors into the site
- Additional copy updates for gifting pages, product descriptions, and more
- Focus on German roots and holiday tradition
- A seasonal treat only available for a few months each year
- Language is warm, playful, and approachable but a little elevated
PROJECT BRIEF
MESSAGING NOTES
Here's what Sandy had to say:
"I came across Kate’s website and decided to take a chance on working with her on a few product descriptions. We were so pleased with her work that we decided to have her redo the majority of our existing product descriptions, home page, marketing emails and flows, and several other content pages.
Kate took the time at the outset to really understand our business goals and target audience to determine what might resonate emotionally with our customers. The resulting copy was warm, playful, and evocative, and the perfect tone for our brand. She also has a good grasp of SEO principles and incorporates them into the copy.
We saw noticeable improvements in engagement and conversions with Kate’s copy and look forward to continuing to work with her. I definitely recommend her for all your copywriting needs!"
Sandy Lee
GET IN TOUCH
I'm delighted!
Every project is different, so let's talk about your one-of-a-kind brand and how we can make it sparkle.
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