Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Woman working on a laptop with a cheeseburger and french fries

Because your email won’t do much if no one reads it.

Restaurant Email Marketing #3: 5 Tips for Better Emails

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Woman working on a laptop with a cheeseburger and french fries

Because your email won’t do much if no one reads it.

Restaurant Email Marketing #3: 5 Tips for Better Emails

August 11, 2020

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"Welcome" painted in black script on butcher paper

Tell subscribers just what they’re in for and why they should stick around.

Restaurant Email Marketing #2: The Welcome Email

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"Welcome" painted in black script on butcher paper

Tell subscribers just what they’re in for and why they should stick around.

Restaurant Email Marketing #2: The Welcome Email

July 28, 2020

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Apple laptop and brown leather folio with pair of glasses

Who you gonna send those emails to, the AIR???

Restaurant Email Marketing #1: Build That List

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Apple laptop and brown leather folio with pair of glasses

Who you gonna send those emails to, the AIR???

Restaurant Email Marketing #1: Build That List

July 21, 2020

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patio of Cafe bilhares under an awning

The what Rose? How to Cook a who now? This one is just for fun.

11 Creative Restaurant Names to Inspire and Amuse

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patio of Cafe bilhares under an awning

The what Rose? How to Cook a who now? This one is just for fun.

11 Creative Restaurant Names to Inspire and Amuse

July 7, 2020

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Coffee and laptop on a wooden table

What’s changed over the past four months? Everything.

The Must-Know Restaurant Industry Statistics for June 2020

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Coffee and laptop on a wooden table

What’s changed over the past four months? Everything.

The Must-Know Restaurant Industry Statistics for June 2020

June 30, 2020

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