Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

tray of champagne at a private event

Square footage! Tables and chairs! Screen for the embarrassing slideshow!

The Ultimate Event Venue Brochure Content Checklist

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tray of champagne at a private event

Square footage! Tables and chairs! Screen for the embarrassing slideshow!

The Ultimate Event Venue Brochure Content Checklist

January 28, 2020

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Kate's wedding photo - what a difference a decade makes!

Ah, January 1st. The annual day of reflection (and maybe a little delusion.)

What a Difference a Decade Makes

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Kate's wedding photo - what a difference a decade makes!

Ah, January 1st. The annual day of reflection (and maybe a little delusion.)

What a Difference a Decade Makes

January 2, 2020

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A woman handwriting in a notebook with coffee

No just anyone can Not Write as well as I can.

The Art of Not Writing

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A woman handwriting in a notebook with coffee

No just anyone can Not Write as well as I can.

The Art of Not Writing

December 12, 2019

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restaurant trends for 2020

Should you try to keep up with expert predictions and social trends?

Restaurant Trends for 2020: Should You Care?

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restaurant trends for 2020

Should you try to keep up with expert predictions and social trends?

Restaurant Trends for 2020: Should You Care?

October 29, 2019

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work from home setup with laptop and flowers on a wooden dining room table

Probably not the best option for extroverts to be honest.

10 Questions to Ask Yourself if You Want to Work from Home

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work from home setup with laptop and flowers on a wooden dining room table

Probably not the best option for extroverts to be honest.

10 Questions to Ask Yourself if You Want to Work from Home

September 26, 2019

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