Description

Did you know that your About Us page is probably one of the top-visited pages on your website?

Mine ranks #6, behind my home page and some popular blog posts. That puts it above my services page, my shop page, and my portfolio.

People want to know more about you and about your business.

If they can’t find any information, or if your message doesn’t pass the vibe check, they’re gonna bounce.

But if they like what you have to say…if they think “Damn, I like these folks”…then they’re gonna stick around a little longer.

Think of it this way: a great About page probably won’t single-handedly make you a sale. But it might push the right customers a few steps in the right direction.

And every incremental step towards a sale is a win.

Now, you could hire someone like me to write your About page for you (and I’d be happy to do so!)

But that will cost you at least $250.

Or you can use this guide to write your own for just $35. 

Inside, you’ll find:

• Simple headline formulas that will help you attract attention
• How to write reader-focused copy that makes them feel seen
• Call-to-action tips to get the reader to do something, like place an online order or schedule a site visit
• Additional content ideas to make the sale or reservation a no-brainer for the reader
• Examples from my portfolio to illustrate each concept

While I wrote this content specifically with hospitality brands in mind, you could use it for just about any small business!

This is a digital product. You will receive an email with a link to the PDF, which you can download and keep forever.

You’ll Love It Guarantee
If this guide doesn’t help you write a better About page for your website, I’ll give you a full refund—no questions asked. Just email me at kate@eatdrinkandwritecopy.com within 7 days of your purchase.