Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

FEatured Post

READ THE POST
large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

FEatured Post

READ THE POST
An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

FEatured Post

READ THE POST
Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

FEatured Post

READ THE POST

Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

FEatured Post

READ THE POST

Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

a piece of salmon on top of rice, held with chopsticks

A few wistful words during these trying times.

Restaurants: A Love Letter

read more
a piece of salmon on top of rice, held with chopsticks

A few wistful words during these trying times.

Restaurants: A Love Letter

September 30, 2020

read more
bartender with a mask behind a bar in black and white

Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

read more
bartender with a mask behind a bar in black and white

Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

September 1, 2020

read more

Never miss a post.

Get every new blog post in your inbox.

(Don't worry about getting spammed...if I send two emails a month that's a major win for me.)