Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

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Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

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Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

September 1, 2020

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What’s changed over the past four months? Everything.

The Must-Know Restaurant Industry Statistics for June 2020

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What’s changed over the past four months? Everything.

The Must-Know Restaurant Industry Statistics for June 2020

June 30, 2020

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Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

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Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

May 5, 2020

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Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

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empty restaurant during COVID-19

Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

April 16, 2020

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Staying home? Stay sane. Tips from the work-from-home trenches.

Remote Work Tips in the Time of COVID-19

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Staying home? Stay sane. Tips from the work-from-home trenches.

Remote Work Tips in the Time of COVID-19

March 17, 2020

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