An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

AI makes a lot of promises. Does it deliver?

Should You Use AI to Respond to Customer Reviews?

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AI makes a lot of promises. Does it deliver?

Should You Use AI to Respond to Customer Reviews?

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Don’t introduce friction at this crucial moment—where “just looking” leads to taking action.

Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

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Don’t introduce friction at this crucial moment—where “just looking” leads to taking action.

Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

January 20, 2023

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friends researching clients

“Know your audience” is regurgitated all over the place. But…HOW?

4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

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friends researching clients

“Know your audience” is regurgitated all over the place. But…HOW?

4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

June 21, 2022

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