A single tiny croquette topped with ham and a pickle on a large plate

Give a Little, Get a Lot: Lead Magnets for Hospitality Brands

It’s not bribery. But it’s not NOT bribery.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

event venue brochure project spotlight

A quick look at the short brochure I wrote for a stunning California event space.

Project Spotlight: Sycamore Canyon Gardens Teaser Brochure

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event venue brochure project spotlight

A quick look at the short brochure I wrote for a stunning California event space.

Project Spotlight: Sycamore Canyon Gardens Teaser Brochure

March 21, 2023

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

July 5, 2022

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