An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

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You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

February 12, 2024

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Laptop on a wood table with pencils and coffee

Decoding the abbreviations and the percentages into something you can actually use.

Key Email Marketing Metrics—And What They’re Telling You

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Laptop on a wood table with pencils and coffee

Decoding the abbreviations and the percentages into something you can actually use.

Key Email Marketing Metrics—And What They’re Telling You

May 4, 2021

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Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

Your message will always fall flat if you’re talking to the wrong people.

How Well Do You Know Your Target Market?

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Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

Your message will always fall flat if you’re talking to the wrong people.

How Well Do You Know Your Target Market?

February 19, 2021

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Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

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Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

January 19, 2021

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laptop on a wood table with coffee cup - turn restaurant into a coworking space

Wasted space? Empty tables? Not on your watch.

How to Turn Your Restaurant into a Coworking Space

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laptop on a wood table with coffee cup - turn restaurant into a coworking space

Wasted space? Empty tables? Not on your watch.

How to Turn Your Restaurant into a Coworking Space

February 15, 2020

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