An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

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You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

February 12, 2024

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The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

July 5, 2022

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Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

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Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

October 26, 2021

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Laptop on a white desk with blush pink paper tray

People need to know what to do next…that’s where the call to action comes in.

Small Copy, Big Impact: Writing Your Call to Action

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Laptop on a white desk with blush pink paper tray

People need to know what to do next…that’s where the call to action comes in.

Small Copy, Big Impact: Writing Your Call to Action

June 1, 2021

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old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

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old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

April 7, 2021

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