Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

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Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Laptop on a wood table with pencils and coffee

Decoding the abbreviations and the percentages into something you can actually use.

Key Email Marketing Metrics—And What They’re Telling You

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Laptop on a wood table with pencils and coffee

Decoding the abbreviations and the percentages into something you can actually use.

Key Email Marketing Metrics—And What They’re Telling You

May 4, 2021

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

October 20, 2020

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Laptop, oranges, and sprinkled donuts on a white marble table

Start collecting that sweet, sweet website visitor data.

Get Started with Google Analytics for Restaurants

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Laptop, oranges, and sprinkled donuts on a white marble table

Start collecting that sweet, sweet website visitor data.

Get Started with Google Analytics for Restaurants

October 6, 2020

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