Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Kate standing behind her desk, one hand on hip, the other hand on her laptop.

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

Bot or Not? The AI-Generated Review Problem

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

Bot or Not? The AI-Generated Review Problem

July 18, 2025

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Young man sits at outdoor table with laptop and coffee drink

Is it a restaurant or a bar? Is it a coffee shop or a park? Is it all of those and none of those?

Embracing the Third Place

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Young man sits at outdoor table with laptop and coffee drink

Is it a restaurant or a bar? Is it a coffee shop or a park? Is it all of those and none of those?

Embracing the Third Place

April 23, 2024

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

July 19, 2022

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

March 11, 2022

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writing blogs

Get more traffic to your site with tons of ideas for your hotel blog.

74 Content Ideas for a Popular Hotel Blog

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writing blogs

Get more traffic to your site with tons of ideas for your hotel blog.

74 Content Ideas for a Popular Hotel Blog

February 17, 2022

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