Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

FEatured Post

READ THE POST
large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

FEatured Post

READ THE POST
An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

FEatured Post

READ THE POST
Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

FEatured Post

READ THE POST

Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

FEatured Post

READ THE POST

Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

AI makes a lot of promises. Does it deliver?

Should You Use AI to Respond to Customer Reviews?

read more

AI makes a lot of promises. Does it deliver?

Should You Use AI to Respond to Customer Reviews?

March 11, 2024

read more
friends researching clients

“Know your audience” is regurgitated all over the place. But…HOW?

4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

read more
friends researching clients

“Know your audience” is regurgitated all over the place. But…HOW?

4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

June 21, 2022

read more
Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

read more
Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

March 11, 2022

read more

Never miss a post.

Get every new blog post in your inbox.

(Don't worry about getting spammed...if I send two emails a month that's a major win for me.)