large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Working with freelancers

Nine things you can do to make outsourcing to freelancers a joy, instead of a headache.

How to Work With Freelancers: 9 Tips for Better Project Results

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Working with freelancers

Nine things you can do to make outsourcing to freelancers a joy, instead of a headache.

How to Work With Freelancers: 9 Tips for Better Project Results

August 9, 2022

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

March 11, 2022

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hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

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hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

September 15, 2020

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