An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

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hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

September 15, 2020

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A male and female chef in a kitchen plating oysters

You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

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A male and female chef in a kitchen plating oysters

You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

May 12, 2020

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woman working at a coffee shop in face mask and shield

Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

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woman working at a coffee shop in face mask and shield

Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

May 5, 2020

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empty restaurant during COVID-19

Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

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empty restaurant during COVID-19

Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

April 16, 2020

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