Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

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hospitality task batching

Let’s talk about it, because running all day and not getting anywhere stinks.

Can Task Batching Work for Hospitality Pros?

September 15, 2020

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A male and female chef in a kitchen plating oysters

You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

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A male and female chef in a kitchen plating oysters

You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

May 12, 2020

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woman working at a coffee shop in face mask and shield

Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

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woman working at a coffee shop in face mask and shield

Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

May 5, 2020

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empty restaurant during COVID-19

Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

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empty restaurant during COVID-19

Grants, loans, and discounts to help you get through this nightmare.

Resources for Restaurant Relief During COVID-19

April 16, 2020

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