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What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

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A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

December 9, 2021

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