An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

FEatured Post

READ THE POST
Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

FEatured Post

READ THE POST

Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

FEatured Post

READ THE POST
A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

FEatured Post

READ THE POST
People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

FEatured Post

READ THE POST

Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

read more
A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

December 9, 2021

read more
Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

read more
Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

October 26, 2021

read more
old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

read more
old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

April 7, 2021

read more
woman in a green and white striped shirt reading a restaurant menu

People check your menu before they walk in the door…so make sure it sounds delish.

How to Write Menu Descriptions that People Want to Read

read more
woman in a green and white striped shirt reading a restaurant menu

People check your menu before they walk in the door…so make sure it sounds delish.

How to Write Menu Descriptions that People Want to Read

December 16, 2020

read more
Mac keyboard with greenery and glasses on a white table

What can quality copywriting do for you? Find out here.

5 Reasons Copywriting is the Special Sauce You Need

read more
Mac keyboard with greenery and glasses on a white table

What can quality copywriting do for you? Find out here.

5 Reasons Copywriting is the Special Sauce You Need

December 2, 2020

read more

Never miss a post.

Get every new blog post in your inbox.

(Don't worry about getting spammed...if I send two emails a month that's a major win for me.)