Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

laptop on a wood desk with green plant and small silver pumpkin

Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

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laptop on a wood desk with green plant and small silver pumpkin

Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

September 28, 2021

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Keyboard, pens, and notepads on white background

Check the grammar. Choose the words. Save your stories.

11 Tools That Can Make You a Better Writer

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Keyboard, pens, and notepads on white background

Check the grammar. Choose the words. Save your stories.

11 Tools That Can Make You a Better Writer

July 13, 2021

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Laptop on a white desk with blush pink paper tray

People need to know what to do next…that’s where the call to action comes in.

Small Copy, Big Impact: Writing Your Call to Action

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Laptop on a white desk with blush pink paper tray

People need to know what to do next…that’s where the call to action comes in.

Small Copy, Big Impact: Writing Your Call to Action

June 1, 2021

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old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

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old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

April 7, 2021

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hotel room with white linens and gold bedside lamp - hotel blog

Boutique hotel on a budget? Let’s talk about the benefits of a blog.

The Hotel Blog: Do You Need One?

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hotel room with white linens and gold bedside lamp - hotel blog

Boutique hotel on a budget? Let’s talk about the benefits of a blog.

The Hotel Blog: Do You Need One?

December 30, 2020

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