Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

writing in comfort

Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.

11 Overused Words (and Spicier Options to Try Instead)

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writing in comfort

Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.

11 Overused Words (and Spicier Options to Try Instead)

May 3, 2022

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laptop on a wood desk with green plant and small silver pumpkin

Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

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laptop on a wood desk with green plant and small silver pumpkin

Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

September 28, 2021

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Keyboard, pens, and notepads on white background

Check the grammar. Choose the words. Save your stories.

11 Tools That Can Make You a Better Writer

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Keyboard, pens, and notepads on white background

Check the grammar. Choose the words. Save your stories.

11 Tools That Can Make You a Better Writer

July 13, 2021

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