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Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Laptop on white marble table with cup of coffee and cake

Keywords are only part of the SEO game. Search intent is important, too!

The Easy Guide to Search Intent

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Laptop on white marble table with cup of coffee and cake

Keywords are only part of the SEO game. Search intent is important, too!

The Easy Guide to Search Intent

November 10, 2020

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Lake view in Granbury, Texas where we learned a lesson about delivering on your promises

An awful Airbnb experience got me thinking about unmet expectations in hospitality.

The Quickest Way to Lose Customers

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Lake view in Granbury, Texas where we learned a lesson about delivering on your promises

An awful Airbnb experience got me thinking about unmet expectations in hospitality.

The Quickest Way to Lose Customers

November 3, 2020

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taking a photo of a baked treat to post online as user generated content

Turn customer content into part of your online marketing…but don’t get into trouble.

How to Share User Generated Content—And Stay Out of Trouble

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taking a photo of a baked treat to post online as user generated content

Turn customer content into part of your online marketing…but don’t get into trouble.

How to Share User Generated Content—And Stay Out of Trouble

October 27, 2020

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

October 20, 2020

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Man with laptop on a wood table with a beer

Ranking higher online → more site traffic → more customers → happiness

Restaurant Website Content Ideas to Boost Your Search Engine Ranking

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Man with laptop on a wood table with a beer

Ranking higher online → more site traffic → more customers → happiness

Restaurant Website Content Ideas to Boost Your Search Engine Ranking

October 13, 2020

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