Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

FEatured Post

READ THE POST
large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

FEatured Post

READ THE POST
An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

FEatured Post

READ THE POST
Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

FEatured Post

READ THE POST

Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

FEatured Post

READ THE POST

Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

read more
old fashioned microphone to represent the voice of the customer

Take language and messaging cues from the most important people—your customers.

What Is Voice of Customer Data and How Can It Improve Your Copy?

April 7, 2021

read more
washing hands in a white sink with a gold faucet

Some serious. Some silly. But this nightmare has changed us all.

Six Things I Know Now That I Didn’t Know Pre-COVID

read more
washing hands in a white sink with a gold faucet

Some serious. Some silly. But this nightmare has changed us all.

Six Things I Know Now That I Didn’t Know Pre-COVID

March 3, 2021

read more
Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

Your message will always fall flat if you’re talking to the wrong people.

How Well Do You Know Your Target Market?

read more
Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

Your message will always fall flat if you’re talking to the wrong people.

How Well Do You Know Your Target Market?

February 19, 2021

read more
Person setting up a new blog post on Wordpress

Get a crash course on WordPress plugins for online ordering and more.

Restaurant WordPress Plugins Made Simple

read more
Person setting up a new blog post on Wordpress

Get a crash course on WordPress plugins for online ordering and more.

Restaurant WordPress Plugins Made Simple

February 3, 2021

read more
Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

read more
Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

January 19, 2021

read more

Never miss a post.

Get every new blog post in your inbox.

(Don't worry about getting spammed...if I send two emails a month that's a major win for me.)