AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.
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The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.
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You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane.
Check the grammar. Choose the words. Save your stories.
Check the grammar. Choose the words. Save your stories.
July 13, 2021
Features are the “what.” Benefits are the “who cares?” And you need both!
Features are the “what.” Benefits are the “who cares?” And you need both!
June 29, 2021
A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.
A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.
June 15, 2021
People need to know what to do next…that’s where the call to action comes in.
People need to know what to do next…that’s where the call to action comes in.
June 1, 2021
It’s like you’re running your own little copy lab. Experiment experiment experiment!
It’s like you’re running your own little copy lab. Experiment experiment experiment!
