An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Inspiration. Education. Recreation. Motivation. All the purview of a great business blog.

44 Creative Blog Ideas for Your Ecommerce Shop

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Inspiration. Education. Recreation. Motivation. All the purview of a great business blog.

44 Creative Blog Ideas for Your Ecommerce Shop

April 4, 2023

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Your website should be more “homey bungalow” and less Winchester House.

What’s the Best Length for a Business Website?

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macbook on a white table with hands typing and a dish of colored pencils

Your website should be more “homey bungalow” and less Winchester House.

What’s the Best Length for a Business Website?

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Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.

11 Overused Words (and Spicier Options to Try Instead)

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writing in comfort

Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.

11 Overused Words (and Spicier Options to Try Instead)

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Tips to keep ‘em reading longer (plus a rogue Fabio sighting.)

Creative Content Ideas to Make Your Blog Stand Out

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edwc_creating unique content

Tips to keep ‘em reading longer (plus a rogue Fabio sighting.)

Creative Content Ideas to Make Your Blog Stand Out

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Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

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laptop on a wood desk with green plant and small silver pumpkin

Keep your language strong and flowing with smart use of active and passive voice.

Passive and Active Voice: When to Use Each for Stronger Writing

September 28, 2021

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