An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

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A few wistful words during these trying times.

Restaurants: A Love Letter

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a piece of salmon on top of rice, held with chopsticks

A few wistful words during these trying times.

Restaurants: A Love Letter

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Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

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bartender with a mask behind a bar in black and white

Making your guests feel safe will be key if you want them to come back.

What Will Make Restaurant Guests Feel Safe During COVID-19?

September 1, 2020

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You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

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A male and female chef in a kitchen plating oysters

You gotta take care of your people if you want them to take care of your guests.

How to Prioritize Restaurant Employee Wellness

May 12, 2020

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Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

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woman working at a coffee shop in face mask and shield

Restaurants just aren’t built for social distancing.

We can reopen restaurants. Here’s why we should not.

May 5, 2020

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Step up your takeout game during these unprecedented times.

5 Tips for a Successful Restaurant Takeout Operation

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Chinese takeout box

Step up your takeout game during these unprecedented times.

5 Tips for a Successful Restaurant Takeout Operation

April 22, 2020

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