Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.
FEatured Post
AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.
FEatured Post
The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.
FEatured Post
Learn With Me
You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane.
It’s like you’re running your own little copy lab. Experiment experiment experiment!
It’s like you’re running your own little copy lab. Experiment experiment experiment!
May 18, 2021
Decoding the abbreviations and the percentages into something you can actually use.
Decoding the abbreviations and the percentages into something you can actually use.
May 4, 2021
Take language and messaging cues from the most important people—your customers.
Take language and messaging cues from the most important people—your customers.
April 7, 2021
Your emails won’t move the needle if no one opens them.
Your emails won’t move the needle if no one opens them.
January 19, 2021
You’ve got it set up…now keep it clean.
You’ve got it set up…now keep it clean.
