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Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Laptop with coffee cup and piece of cheesecake

Optimize those emails and avoid the dreaded spam filter.

Restaurant Email Marketing #4: Email Optimization for Better Results

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Laptop with coffee cup and piece of cheesecake

Optimize those emails and avoid the dreaded spam filter.

Restaurant Email Marketing #4: Email Optimization for Better Results

August 18, 2020

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Woman working on a laptop with a cheeseburger and french fries

Because your email won’t do much if no one reads it.

Restaurant Email Marketing #3: 5 Tips for Better Emails

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Woman working on a laptop with a cheeseburger and french fries

Because your email won’t do much if no one reads it.

Restaurant Email Marketing #3: 5 Tips for Better Emails

August 11, 2020

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"Welcome" painted in black script on butcher paper

Tell subscribers just what they’re in for and why they should stick around.

Restaurant Email Marketing #2: The Welcome Email

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"Welcome" painted in black script on butcher paper

Tell subscribers just what they’re in for and why they should stick around.

Restaurant Email Marketing #2: The Welcome Email

July 28, 2020

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Apple laptop and brown leather folio with pair of glasses

Who you gonna send those emails to, the AIR???

Restaurant Email Marketing #1: Build That List

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Apple laptop and brown leather folio with pair of glasses

Who you gonna send those emails to, the AIR???

Restaurant Email Marketing #1: Build That List

July 21, 2020

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(Don't worry about getting spammed...if I send two emails a month that's a major win for me.)