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What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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A drink cart at a wedding venue overlooking the mountains

Cut the Clichés: Make Your Venue Stand Out in a Sea of Sameness

Stand up and stand out. Say something they haven’t heard before!

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People mingling in a busy cafe with green chairs and light wood shelving

30 Restaurant Email Ideas for Your Next Campaign

Blank page got you down? Get the wheels turning with these ideas.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

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You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

February 12, 2024

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

July 19, 2022

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

July 5, 2022

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

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Restaurant Review

Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]

How to Respond to Online Reviews in 10-ish Minutes Per Day

March 11, 2022

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apple keyboard with gold notebooks

A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.

Blog with Purpose (Because Otherwise, You’re Just Journaling)

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apple keyboard with gold notebooks

A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.

Blog with Purpose (Because Otherwise, You’re Just Journaling)

June 15, 2021

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