Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

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Dropping every detail up front? It’s not boosting sales…it’s confusing the heck outta people.

Venue + Goat Farm + Retail Shop? 5 Website Fixes to Share It All (Without Overwhelming Visitors)

January 28, 2026

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There’s a whole world out there beyond TikTok, Instagram, and Pinterest.

8 Ways to Market Your Event Venue (That Aren’t Social Media)

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There’s a whole world out there beyond TikTok, Instagram, and Pinterest.

8 Ways to Market Your Event Venue (That Aren’t Social Media)

July 12, 2024

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You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

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You’re not competing with other events. You’re competing with soft pants and Bridgerton Season 2.

Event Copywriting Tips to Sell Out Your Next Money Maker

February 12, 2024

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

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HTML vs plain text emails_featured image_3

Which email format is best for getting those emails opened and clicked?

Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

July 19, 2022

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

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SSS Tuscan Wedding 9 - Small_blur bkgd

The industry says one thing. Couples say another. How transparent should your pricing be?

Should Your Event Venue’s Pricing Be in Your Brochure?

July 5, 2022

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