
AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.
You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane.
A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.
A little strategy is a beautiful thing, and it can make a big difference in your blog’s performance.
It’s like you’re running your own little copy lab. Experiment experiment experiment!
It’s like you’re running your own little copy lab. Experiment experiment experiment!
Your message will always fall flat if you’re talking to the wrong people.
Your message will always fall flat if you’re talking to the wrong people.
Get unstuck on your next blog post with these ideas.
Get unstuck on your next blog post with these ideas.
An awful Airbnb experience got me thinking about unmet expectations in hospitality.
An awful Airbnb experience got me thinking about unmet expectations in hospitality.