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Give a Little, Get a Lot: Lead Magnets for Hospitality Brands

It’s not bribery. But it’s not NOT bribery.

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Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

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Keywords are only part of the SEO game. Search intent is important, too!

The Easy Guide to Search Intent

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Laptop on white marble table with cup of coffee and cake

Keywords are only part of the SEO game. Search intent is important, too!

The Easy Guide to Search Intent

November 10, 2020

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