Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

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Woman in bed with orange comforter, working on laptop

Your emails won’t move the needle if no one opens them.

The Easy Guide To Email Subject Lines (with examples!)

January 19, 2021

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taking a photo of a baked treat to post online as user generated content

Turn customer content into part of your online marketing…but don’t get into trouble.

How to Share User Generated Content—And Stay Out of Trouble

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taking a photo of a baked treat to post online as user generated content

Turn customer content into part of your online marketing…but don’t get into trouble.

How to Share User Generated Content—And Stay Out of Trouble

October 27, 2020

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

October 20, 2020

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Laptop, oranges, and sprinkled donuts on a white marble table

Start collecting that sweet, sweet website visitor data.

Get Started with Google Analytics for Restaurants

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Laptop, oranges, and sprinkled donuts on a white marble table

Start collecting that sweet, sweet website visitor data.

Get Started with Google Analytics for Restaurants

October 6, 2020

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pizza on a table with glasses and a cellphone

Spread the word…for free! Because that’s the best price.

How Can You Get Backlinks for Your Restaurant Website?

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pizza on a table with glasses and a cellphone

Spread the word…for free! Because that’s the best price.

How Can You Get Backlinks for Your Restaurant Website?

September 8, 2020

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