Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

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Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

Advice from a design expert on making your restaurant website do the work.

Designing A Restaurant Website: Tips From A Pro

October 20, 2020

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Man with laptop on a wood table with a beer

Ranking higher online → more site traffic → more customers → happiness

Restaurant Website Content Ideas to Boost Your Search Engine Ranking

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Man with laptop on a wood table with a beer

Ranking higher online → more site traffic → more customers → happiness

Restaurant Website Content Ideas to Boost Your Search Engine Ranking

October 13, 2020

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pizza on a table with glasses and a cellphone

Spread the word…for free! Because that’s the best price.

How Can You Get Backlinks for Your Restaurant Website?

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pizza on a table with glasses and a cellphone

Spread the word…for free! Because that’s the best price.

How Can You Get Backlinks for Your Restaurant Website?

September 8, 2020

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Cell phone and veggie bowl

What can you do—starting today—to market your restaurant with no financial investment?

8 Free, Long-Term Marketing Ideas for Restaurants

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Cell phone and veggie bowl

What can you do—starting today—to market your restaurant with no financial investment?

8 Free, Long-Term Marketing Ideas for Restaurants

June 16, 2020

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Restaurant website on a laptop

It’s an easy upload for you. But it’s a bad time for your guests.

Why the PDF Menu on your Restaurant Website Has To Go

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Restaurant website on a laptop

It’s an easy upload for you. But it’s a bad time for your guests.

Why the PDF Menu on your Restaurant Website Has To Go

May 25, 2020

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