
AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.
You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane.
Don’t introduce friction at this crucial moment—where “just looking” leads to taking action.
Don’t introduce friction at this crucial moment—where “just looking” leads to taking action.
Your website should be more “homey bungalow” and less Winchester House.
Your website should be more “homey bungalow” and less Winchester House.
Nine things you can do to make outsourcing to freelancers a joy, instead of a headache.
Nine things you can do to make outsourcing to freelancers a joy, instead of a headache.
Which email format is best for getting those emails opened and clicked?
Which email format is best for getting those emails opened and clicked?
The industry says one thing. Couples say another. How transparent should your pricing be?
The industry says one thing. Couples say another. How transparent should your pricing be?