
AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.
You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane.
Quick fixes to some of the copywriting pitfalls that are costing you sales.
Quick fixes to some of the copywriting pitfalls that are costing you sales.
Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.
Don’t just grab the first word on the shelf. Write stronger with words that MEAN something.
Mocktails are having a moment. Here’s what you need to know.
Mocktails are having a moment. Here’s what you need to know.
Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]
Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even […]
Tips to keep ‘em reading longer (plus a rogue Fabio sighting.)
Tips to keep ‘em reading longer (plus a rogue Fabio sighting.)