Two hands typing on a dark laptop

Does My Small Business Really Need a Website?

Don’t take it from me. I called in reinforcements.

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large restaurant with wood furniture

Brand Voice Isn’t Magic. It’s Method

The words, the jokes, the style, the tone! It all creates your voice.

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An open journal with a woman's hands writing in fountain pen

What Exactly Does a Copywriter Do?

Hint: It’s not just writing.

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Kate standing behind her desk, one hand on hip, the other hand on her laptop.

Bot or Not? The AI-Generated Review Problem

AI-generated reviews are spreading like a fungus. Here’s what we know, and what we can do.

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Brutally Honest: The Actual Cost of Rebranding My Business

The good, the bad, and the holy-shit-what-have-I-done of rebranding my business.

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Learn With Me

You're learning. I'm learning. Let's figure some sh*t out together. Join me as we navigate the ever-evolving world of marketing, tried-and-true copywriting best practices, and productivity tips to keep us both sane. 

A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

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A restaurant menu sits beside a plate of grains and vegetables

Your menu starts working way before anyone walks in your front door.

A Restaurant’s Top Marketing Tool: The Menu

December 9, 2021

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heaps of bread in a bakery

Advice for writing one of the toughest pages on your website.

How to Write Your Restaurant’s “About Us” Page

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heaps of bread in a bakery

Advice for writing one of the toughest pages on your website.

How to Write Your Restaurant’s “About Us” Page

November 23, 2021

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waffles and coffee on a white tablecloth

Find out who liked their breakfast with a healthy side of cocaine. True story.

The Breakfasts That Fueled Some of History’s Most Interesting People

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waffles and coffee on a white tablecloth

Find out who liked their breakfast with a healthy side of cocaine. True story.

The Breakfasts That Fueled Some of History’s Most Interesting People

November 16, 2021

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Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

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Three rolled white towels on a hotel bed with a bouquet of wildflowers

Quick hits of hospitality copy inspo collected from Austin-area businesses.

Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

October 26, 2021

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Hotel desk with brass plaque that says "reception"

Key stats you should know about the state of the industry.

The Hospitality Industry By the Numbers (October 2021)

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Hotel desk with brass plaque that says "reception"

Key stats you should know about the state of the industry.

The Hospitality Industry By the Numbers (October 2021)

October 12, 2021

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